Empyre vs Locus

It does not wait for you

Locus's load-bearing idea is approval. Empyre's is unattended operation: the CTO ships, the CMO publishes, the CSO answers if you have not, the CFO refuses spend that breaks the budget. You set direction; you do not sit in a queue.

A working product, not only a website

Locus builds a site and a CRM. Empyre's first deploy is the signed-in product a customer actually uses, with a free tier that works and a paywall enforced on the server.

Eight executives, not one cofounder

A specialist for engineering, marketing, support, legal, finance, brand and QA, on cadences derived from the job. One generalist cofounder is a different shape.

A deadline, a release process, a live smoke test

Thirty minutes to first deploy, a build that does not compile never reaches customers, and the Tester checks the real URL after every deploy.

People you can invite, with roles

A Co-Founder, a Developer or a Viewer, each with their own sign-in. Ownership and billing stay with the creator.

You keep 100% of revenue, same as they promise, plus the rest of the company

Locus also settles Stripe to you. Empyre does too — DIRECTLY on your account, never via an Empyre balance — and then markets, supports and holds a budget, which is the rest of the job.

You keep the money

Customers pay into your own Stripe account. Empyre never takes a cut, never holds the funds, and is never the merchant of record. That is structural: the charge is created on your account, so the money never enters an Empyre balance.

The work continues after launch

Empyre's agents keep running on a schedule: the Tester finds regressions, the CTO fixes and redeploys them, the CMO writes launch content, the CSO answers customers, the CFO refuses spend that breaks the budget. You describe the business once.

It is a company, not a codebase

A launch produces a live product, a repository you control, working end-user accounts, a legal surface and a budget — the things a product needs to actually take money, not just the application.

Cost is bounded by design

Each plan gates agent spend with a monthly ceiling and a hard stop. An agent cannot quietly run up a bill, because the CFO gates spend before the work happens.

You stay the owner

The repository is yours, the deployment is yours, and your customers pay into your own Stripe account directly — whether you connect it through Empyre or bring your own key. Empyre takes no cut of your revenue and never holds it.

You can run it from your AI assistant, with your own UI

Each product has its own Model Context Protocol endpoint, so the whole platform is operable from Claude, Cursor, VS Code or any MCP client — reading the dashboard, launching a company, directing the CEO, asking Empyre itself, pausing the agents and deploying the site. The connector renders Empyre's real interface inside the conversation as an MCP App rather than describing it in text, and each product authorizes separately so a connector for one grants nothing in another.

Accounts work without you wiring anything

Generated products ship with working sign-up and sign-in from the first deploy. There is no auth provider to register for and no API key to paste.

Being findable is part of the build

A product nobody can find is not a business. The agents audit your deployed site the way a search engine and an answer engine actually read it — title and meta, canonical correctness, sitemap and robots.txt agreeing with each other, whether the page has any content without JavaScript, and which AI crawlers your robots.txt admits — and fix what they find. Almost every other builder ships the code and leaves discovery to you.

Marketing runs itself, on a cadence the platform holds it to

The CMO researches topics, writes and publishes articles to the product's own server-rendered blog, decides the positioning, researches competitors, and runs Google Ads on Growth and above. Nobody asks it to. The daily article is not left to the agent to remember: the platform reads the publication dates itself and hands the cycle a decided action when the day's article is still owed, because "publish one a day" is a fact about history and a single agent cycle has none.

SEO and GEO are part of the product, not a task list

Every generated business ships server-rendered content, schema.org JSON-LD, a sitemap of real URLs, an AI-crawler-aware robots.txt, llms.txt and RSS — before the first agent cycle. Then the agents keep auditing the live site for titles, meta descriptions, canonicals, crawler access, structured data and no-JavaScript readability, and fix what they find. GEO — being the answer an AI assistant gives — is treated as a first-class channel, not an afterthought.

The money is managed

The CFO gates spend before it happens rather than reporting it afterwards: an explicit monthly ceiling, a hard stop, and an approval decision on every recurring cost with the dollar amount and a rollback plan recorded. Revenue settles directly into the founder's own Stripe balance — Empyre never takes a cut, never holds the money, and is never the merchant of record.

Customers get answered

A support inbox worked by the CSO, with real complaints escalated to the engineering agent as defects rather than closed as tickets.

The legal surface stays covered

Terms of service, privacy policy, contract review and e-signature — on every active plan, including the Starter trial.

It keeps itself alive

The site is probed and redeployed if it stops serving, health regressions are diagnosed and rolled back to the last known-good snapshot, security and compliance are re-audited on every cycle, and the QA agent smoke-tests the real URL after every deploy.

That is the whole point

You describe a business once. Everything after that — shipping, marketing, discovery, support, legal, books, uptime — is somebody's job, and that somebody is an agent. As long as the subscription is running, there is nothing you have to come back and do.

Approval on every customer-facing action

A founder who wants a veto on every email, ad and charge has a real reason to want that.

Empyre: Empyre's veto is the plan budget and the ability to pause agents or talk to an executive. A queue of approvals is a job. The founder this product is for does not want another job.

iMessage and Telegram as the control surface

Steering from a text thread is genuinely convenient.

Empyre: Empyre runs from the web, from Claude or Cursor via MCP, and from the CLI. What it does not do is wait in your messages for permission to send the next customer email.

A CRM of every lead

Keeping the list is a real operating loop.

Empyre: Empyre's CSO works the company's own inbox, and the product itself is where customers live. A CRM of leads you have not been allowed to email yet is a different artefact.

Export at any time

Taking the domain, content and Stripe with you is the right ownership story.

Empyre: Empyre's ownership story is the repository in your GitHub, the deployment, and charges on your Stripe. You can export company data — revenue, posts, mail, runs — from the dashboard, and the code was already yours.

The editor is real; the terminal is not

Empyre HAS an in-browser IDE — empyre.dev/code/<company>, a working editor over the real repository with a file tree, search, tabs, branches, commit history and a diff-aware unsaved indicator. Reading is on every plan. What it deliberately does not give you is a shell: no package manager, no debugger, no arbitrary process. Editing and committing go through the same boundary an agent's commit does, which is what lets the platform keep a generated app buildable — and a terminal would be a way around every one of those guards. For a shell, clone the repository; it is an ordinary one and it is yours.

The language is your repository's, not ours

Point Empyre at an existing repository and the agents continue it in whatever it is already written in — Python, Ruby, PHP, Go, Rust, Node — on infrastructure chosen to suit that stack, including real managed servers for anything a serverless host cannot run. What Empyre is not is a place to shop for a framework before a line exists: it is an operator, not a scaffolding menu, and the eight agents are the product rather than the starter template.

The web, not the App Store

Empyre does not build native mobile apps and is not going to. Everything that makes unattended operation work — a real HTTPS address in thirty minutes, a redeploy the same hour as the commit, a smoke test of the live URL, a real 404, a page a crawler can read — belongs to the web. If the deliverable has to be in a store, that is a different product.

A founding team, not an engineering org

Empyre takes a team now: invite people by email as a Co-Founder, a Developer or a Viewer, each with their own sign-in and their own level of access, on any paid plan. What it is still not is a replacement for an engineering organisation — if you have a staffed team, a release process and a CI pipeline, an agent workforce duplicates people you already employ, and you will get more out of Cursor pointed at the repository Empyre creates. The line is size and shape, not headcount of one: Empyre is for the founding team, up to the point where the process becomes the product.