Empyre makes AI UGC creator videos for the companies it runs: the CMO writes a short script from the product's verified facts, an AI presenter chosen from a fixed library of AI-generated presenters shows the company's real product in a short vertical video, every video carries a visible AI-generated label, and it is posted to the company's own connected Instagram and Facebook accounts, each pending platform approval. It is included on the Empyre plan and on pay as you go, charged from credits.
How a video is made and posted
- Connect the company's accountsConnect the company's own Instagram and Facebook accounts in Empyre. Each channel is pending platform approval until that platform's review passes.
- The CMO writes the scriptThe script is written from what the product actually does, recorded by the agents that built it. It is presenter-style: no testimonials and no invented customers.
- The CFO reviews the spendBefore the video is made, the CFO reviews what it will cost. You can override the CFO.
- An AI presenter shows the real productA presenter from the fixed library of AI-generated presenters shows the company's real product in a short vertical video, with a visible AI-generated label.
- Approval follows your autonomy settingAsk about everything, ask about important things, or full access. On full access the CMO writes the caption and posts to Instagram and Facebook by itself.
- Change anything in Team ChatEdit the script, the captions and the channels, swap the presenter, or say post it now.
Where videos are posted
| Channel | Status | How a post is approved |
|---|---|---|
| Pending platform approval | Follows your autonomy setting; on full access the CMO posts by itself | |
| Pending platform approval | Follows your autonomy setting; on full access the CMO posts by itself | |
| X | Not used for UGC videos | X keeps the motion-graphics marketing videos |
Which plans include it
| Plan | AI UGC creator videos |
|---|---|
| Starter ($49/mo) | Not included |
| Growth ($149/mo) | Not included; Growth includes a short motion-graphics marketing video |
| Empyre ($299/mo) | Included |
| Pay as you go | Included when funded, charged from credits |
What every video is held to
Labelled AI-generated
Every video carries a visible AI-generated label. Nothing is presented as filmed footage of a real person.
Presenter-style only
The presenter shows and explains the product. There are no testimonials, no reviews and no claims to be a customer.
Real product facts
The CMO writes from the facts recorded about the product. A claim the product cannot back is not written.
A fixed presenter library
Presenters are AI-generated from the start. Empyre does not make a video of your face or of a custom actor.
Where this is not the right choice
Said plainly, so you can pick something else when it fits better.
You need many ad variations for paid testing
A dedicated studio such as Arcads or Creatify is built for producing ad creative at volume for ad accounts you run.
You want your own face or a custom actor
Empyre does not make either. Its presenters come from a fixed library of AI-generated presenters.
You need a real customer's testimonial
Hire real creators who have used the product. An AI presenter must never stand in for a customer.
You are on Starter or Growth
AI UGC creator videos are on the Empyre plan and pay as you go only.
You need a channel live today
Instagram and Facebook are each pending platform approval until their reviews pass.
Frequently asked questions
What is an AI UGC video?
A short, vertical, creator-style video in which an AI presenter, rather than a filmed person, shows and talks about a product. On Empyre it is disclosed as AI-generated and presenter-style only.
Which plans include it?
The Empyre plan ($299 a month) and pay as you go, charged from credits. Starter and Growth do not include it.
What does a video cost on pay as you go?
It is charged from credits at the platform's standard markup on what it costs to make. Once that cost has been measured, the exact cost of each video is shown before it is made.
Which accounts does it post to?
The company's own connected Instagram and Facebook accounts. Each is pending platform approval until that platform's review passes. X keeps the motion-graphics marketing videos.
Does it post without asking me?
That follows your autonomy setting. On full access the CMO writes the caption and posts to Instagram and Facebook by itself.
Can I change the script or the presenter?
Yes. In Team Chat you can edit the script, the captions and the channels, swap the presenter, or say post it now.
Who decides whether a video is worth the money?
The CFO reviews the spend on each UGC video before it is made, and you can override the CFO.
Can the presenter say they are a customer?
No. Every video is presenter-style only, with no testimonials and no invented customers, and it carries a visible AI-generated label.
Can I use my own face or a custom actor?
No. Presenters come from a fixed library of AI-generated presenters, which you can swap.
Run the company, and its videos
Choose the Empyre plan or pay as you go, connect the company's accounts, and the CMO starts from the product's facts.
Related
Last updated 2026-10-19. Competitor descriptions reflect each product's publicly documented capabilities at that date; they change often, so check the source before relying on a detail.