Empyre vs Naïve

No blueprint to choose or topology to run

Naïve asks you to install a company blueprint and operate its agents. Empyre's input is a sentence about the business — eight fixed executives with defined jobs, not a topology you maintain.

The agents already exist and already have jobs

Eight of them, permanently, with defined roles and cadences — CEO daily, CTO every five hours, CMO about every ten hours, QA on exactly two engineering cycles, and three more on call. You are not composing a roster; you are reviewing its output.

The company is the deliverable, not the substrate

Repository, release, live address, working end-user accounts, payments, legal pages, an inbox, analytics and discovery — produced, not provisioned for you to fill in.

Spend is gated before the work, not capped after it

The CFO agent approves cost BEFORE the call happens, with a monthly ceiling and a hard stop, and every recurring cost gets an approval decision recorded with the dollar amount and a rollback plan. A spend cap tells you what has already been spent.

Being found is part of every build

Naïve offers SEO as one blueprint you can publish. Every Empyre business ships the SEO and answer-engine surface by default, before the first agent cycle, and the agents audit and repair the live site afterwards.

People, with roles

Invite by email as a Co-Founder, a Developer or a Viewer on any paid plan. Ownership cannot be transferred through it, and credits are always charged to the creator rather than to whoever pressed the button.

An editor over the real repository

empyre.dev/code/<company> opens the actual repository in the browser with no clone and no toolchain, readable on every plan, and a commit from it goes through the same guards an agent's commit does.

You keep the money

Card payments are charged on your own Stripe account, so the money never enters an Empyre balance and Empyre is never the merchant of record. A business paid on-chain is paid into its own treasury, which only its owner can withdraw from, after an emailed code. Either way Empyre takes no cut. Each company is paid its own way: the rail follows the business, not a default.

The work continues after launch

Empyre's agents keep running on a schedule: the Tester finds regressions, the CTO fixes and republishes them, the CMO writes launch content, the CSO answers customers, the CFO refuses spend that breaks the budget. You describe the business once.

It is a company, not a codebase

A launch produces a live product, a repository you control, working end-user accounts, a legal surface and a budget — the things a product needs to actually take money, not just the application.

Cost is bounded by design

Each plan gates agent spend with a monthly ceiling and a hard stop. An agent cannot quietly run up a bill, because the CFO gates spend before the work happens.

You stay the owner

The repository is yours, the release is yours, and your customers pay your own Stripe account directly — whether you connect it through Empyre or bring your own key. Empyre takes no cut of your revenue.

You can run it from your AI assistant, with your own UI

Each product has its own Model Context Protocol endpoint, so the whole platform is operable from Claude, Cursor, VS Code or any MCP client — reading the dashboard, launching a company, directing the CEO, asking Empyre itself, pausing the agents and publishing the site. The connector renders Empyre's real interface inside the conversation as an MCP App rather than describing it in text, and each product authorizes separately so a connector for one grants nothing in another.

Accounts work without you wiring anything

Generated products ship with working sign-up and sign-in from the first publish. There is no auth provider to register for and no API key to paste.

Being findable is part of the build

A product nobody can find is not a business. The agents audit your published site the way a search engine and an answer engine actually read it — title and meta, canonical correctness, sitemap and robots.txt agreeing with each other, whether the page has any content without JavaScript, and which AI crawlers your robots.txt admits — and fix what they find. Almost every other builder ships the code and leaves discovery to you.

The business runs on a calendar, not a chat log

Every booking, order and sign-up the product saves lands on one company calendar and in your inbox from [email protected]. Your own events sit beside them with email reminders, your Google Calendar can join them, and an event that mentions an executive with @ is handed to that executive when it starts. A task can also hand an executive the work when a sale is paid or an email arrives, and the executives can schedule tasks of their own, each marked with who scheduled it.

AI, web search and on-chain data come through Empyre's own gateways

The product calls AI through Empyre, attributed to the company and settled against its credits, with any model from a live catalogue chosen per workload. The executives search the live web through one metered, scoped door. An on-chain product gets typed market data across 19 networks and wallets whose keys never leave a hardware-backed key service. There is nothing to sign up for, no key to paste and one budget for all of it.

It watches the business, not only the code

Monitors follow rivals' published changes, customers at risk of leaving, what customers keep repeating, drops in payments, traffic or uptime, costs, security and search visibility, and hand each finding to the executive who can act. Experiments are judged on measured numbers at a fixed horizon, goals are set against verified baselines, and every company has a public status page.

Every release is used before it is called finished

Each release is opened in a real browser at desktop and phone width and the product's core journey is performed signed in, the way a customer would use it. A release that breaks a page or the journey is not published; the version that works keeps serving.

Marketing runs itself, on a cadence the platform holds it to

The CMO researches topics, writes and publishes articles to the product's own server-rendered blog, decides the positioning, researches competitors, posts pictures, flyers and links to the company's Instagram, Facebook and X accounts, and runs Google Ads and Meta Ads on Growth and above. Nobody asks it to. Where articles are part of the plan, the daily article is not left to the agent to remember: the platform reads the publication dates itself and hands the cycle a decided action when the day's article is still owed, because "publish one a day" is a fact about history and a single agent cycle has none. A channel you rule out gets nothing at all.

SEO and GEO are part of the product, not a task list

Every generated business ships server-rendered content, schema.org JSON-LD, a sitemap of real URLs, an AI-crawler-aware robots.txt, llms.txt and RSS — before the first agent cycle. Then the agents keep auditing the live site for titles, meta descriptions, canonicals, crawler access, structured data and no-JavaScript readability, and fix what they find. GEO — being the answer an AI assistant gives — is treated as a first-class channel, not an afterthought. Once the owner connects Google Search Console and Google Analytics, the CMO also works from the company's own Google data: what people searched, which pages Google showed and how often they were clicked, visits from search and what they led to, and Keyword Planner demand. Each opportunity carries the figures and the rule behind it, follows the owner's approval setting, needs proof before it counts as done and is measured against the whole site 28 days later.

The money is managed

The CFO gates spend before it happens rather than reporting it afterwards: an explicit monthly ceiling, a hard stop, and an approval decision on every recurring cost with the dollar amount and a rollback plan recorded. Revenue settles directly into the founder's own Stripe balance — Empyre never takes a cut, never holds the money, and is never the merchant of record.

Customers get answered

A support inbox worked by the CSO, with real complaints escalated to the engineering agent as defects rather than closed as tickets.

The legal surface stays covered

Terms of service, privacy policy, contract review and e-signature — on every active plan, including the Starter trial.

It keeps itself alive

The site is probed and republished if it stops serving, health regressions are diagnosed and rolled back to the last known-good snapshot, security and compliance are re-audited on every cycle, and the QA agent smoke-tests the real URL after every publish.

Finds customers when you ask it to

Automatic outreach is off until you turn it on in company settings and connect that company's Gmail. The CMO then researches public businesses and emails only from that mailbox, only to people with a permitted reason to be contacted. A hot lead is someone who replied asking to buy, see pricing, or meet — not a high fit score. The CSO handles the reply. Booking the meeting is a second switch, also off until you allow it, and it uses the calendar you connected. SEO and articles keep running when outreach is off.

Every booking reaches you, and the calendar reaches the agents

Each booking, order and sign-up the product saves is emailed to you and placed on the company calendar, beside your own events and, when you connect it, your Google Calendar. An event that names an executive is handed to it when it starts, and every executive plans around the week ahead.

Problems are found before you notice them

Monitors watch rivals, customers at risk of leaving, what customers keep repeating, payments, traffic, uptime, costs, security and search visibility, and hand each finding to the executive who can act. You hear about what needs you and how it ended.

That is the whole point

You describe a business once. Everything after that — shipping, marketing, discovery, support, legal, books, uptime — is somebody's job, and that somebody is an agent. As long as the subscription is running, there is nothing you have to come back and do.

Budgets per agent

Its docs describe a monthly cap and a per-task maximum, priced before each call runs.

Empyre: Empyre's agents also work inside a budget, gated by the CFO before the work happens, with a hard stop and a per-call ceiling — set once for the company rather than per agent you configure.

Infrastructure per agent

A disposable micro-VM per agent, a model proxy and an identity vault are real engineering primitives.

Empyre: Empyre provisions what the product actually needs and nothing else — a pooled Postgres only when the CTO decides the product genuinely stores something, because a seat for a company that never writes a row is money spent on nothing. Breadth you configure is a bill; opinionated defaults are what make unattended automation work.

Agent identity as a product

Personas, domains, email, SMS and connections for each agent, per its docs.

Empyre: Empyre's agents act as YOUR company rather than as identities of their own. Your company gets its own address and its own real inbox on day one, on every plan, and the founder stays the one identity customers deal with.

Built for engineers who want the controls

Infrastructure-as-code, a CLI and an SDK put you in charge of the topology.

Empyre: Empyre has a CLI too (npx empyre launch), and an MCP endpoint so the whole platform runs from Claude, Cursor or VS Code. What it does not have is a topology to be in charge of, which is the point rather than a gap.

The editor is real; the terminal is not

Empyre HAS an in-browser IDE — empyre.dev/code/<company>, a working editor over the real repository with a file tree, search, tabs, branches, commit history and a diff-aware unsaved indicator. Reading is on every plan. What it deliberately does not give you is a shell: no package manager, no debugger, no arbitrary process. Editing and committing go through the same boundary an agent's commit does, which is what lets the platform keep a generated app buildable — and a terminal would be a way around every one of those guards. For a shell, clone the repository; it is an ordinary one and it is yours.

The stack is the one you name

When you do not name a stack, a new company is a web application on Empyre's standard host. When you do — Go, FastAPI, Django, Rails, or another runtime — that is what gets built, including for a brand-new company. An existing repository stays in the language it is already written in: Python, Ruby, PHP, Go, Rust, Node. The interface stays on the standard host when the product can have one. A runtime that host cannot run is placed on managed infrastructure and metered to the company, and a balance that does not cover the charge does not receive a server. Empyre does not stamp a visual template on the company, and a later instruction can change one of these choices without rebuilding the rest.

The web, not the App Store

Empyre does not build native mobile apps and is not going to. Everything that makes unattended operation work — a real HTTPS address usually within an hour of the brief, a republish the same hour as the commit, a smoke test of the live URL, a real 404, a page a crawler can read — belongs to the web. If the deliverable has to be in a store, that is a different product.

A founding team, not an engineering org

Empyre takes a team now: invite people by email as a Co-Founder, a Developer or a Viewer, each with their own sign-in and their own level of access, on any paid plan. What it is still not is a replacement for an engineering organisation — if you have a staffed team, a release process and a CI pipeline, an agent workforce duplicates people you already employ, and you will get more out of Cursor pointed at the repository Empyre creates. The line is size and shape, not headcount of one: Empyre is for the founding team, up to the point where the process becomes the product.

Naïve home page

usenaive.ai

Naïve pricing

usenaive.ai/pricing

Naïve docs

usenaive.ai/docs